Digital Marketing

George Goyal from Houston says, as you look for new ways for marketing your business, you come across the word digital marketing and its importance. When defined, digital marketing in simple terms is a valuable asset to your businesses’ growth and it helps you to establish an authoritative online presence. It is seen that 89% of marketers say methods such as SEO are successful and the methods like pay-per-click advertising help to increase brand awareness by around 80%. 

As a result, in this post, George Goyal Houston will cover up 6 major reasons why digital marketing is essential for your business. And also by investing in it how can you grow your business. Keep reading to learn more regarding the importance of digital marketing to adopt it for your business.  

1. Reaching people where they spend the most time

With the growth of internet, many people tend to spend more time online. Facts show that over 7.7 billion people use internet worldwide. Internet has become an integral part of everyday life to conduct researches, purchase products online and check the social media. 

The customers come online that highlights the important of digital marketing. They keep browsing the web to look for your products or services. If they can’t find you online as you don’t have an online presence, you will have the risk of losing those leads to the competitors. 

2. Competitors are already doing it 

If you wonder why digital marketing is important, the answer can be because your competitors are already using it. Many of your competitors would have already taken the advantage of digital marketing. They would have created their profiles, adapted the websites for SEO and also run the paid advertisements to reach new leads. 

It is one of the major reason why you should make use of digital marketing. If you wish your business to compete with others, you need to do what your competitors are already doing and even much more. By neglecting the digital marketing, you already fall behind competition. 

The competitors gain traffic that could be your but as you have not invested in digital marketing they get that all. Such leads might not know your business and hence will automatically consider your competitor’s one. Hence you must invest in the digital marketing to put your hat in ring and get the leads for your business. 

3. Compete with larger corporations

Competition is the hardest part of any business. When you are in market with bigger corporations, it is difficult to compete with them. They already have the big name for themselves that automatically draw people’s attention towards them. 

You get a fighting chance against the bigger corporations and that is why, digital marketing is important. Your business can reach to various interested leads having same methods as that in larger corporation. 

Methods such as SEO and pay per click can be useful as well. 

4. Target the ideal audience

The ability to target the audience better is one of the major reason why you must opt for the digital marketing. 

Imagine dealing directly with the people who have interest in your products and services. With the digital marketing, you get the capability to reach the interested leads directly in your business. You cannot hope and sit back that the people will see your traditional methods and later contact your business. 

Using digital marketing, you can target your audience more precisely than the old methods. You can input more information regarding the audience and use that information to shape the digital marketing campaigns. This makes it easy to reach the right people. 

5. Monitor campaigns and optimizes them to get better results

The importance of digital marketing is the possibility of easy tracking and monitoring the campaigns. When you invest time and money for the campaigns, you also wish to know whether they are working or not. Digital marketing makes it easy to track the campaigns allowing you to adapt and drive better results. 

6. Impressive return on investment (ROI)

If you wish to understand the importance of digital media, look for the results that it drives out for your business. Online marketing strategies give you awesome return on investment (ROI). When you invest in such methods, you get more benefits out of them. 

Email marketing is one of the highest ROI out of all the existing methods. For every $1 spent over it, the potential for earning is up to $44 in return that is an ROI of 4400 percent. This is a great opportunity you get to grow and earn the profit from the marketing efforts. 


George Goyal Houston brought you these above-listed reasons to make you aware of the importance of using digital marketing for your business. In the modern times of the internet, it has become to adopt the changes and make use of digital marketing to get the maximum benefit out of it.