When you have a business, for example, a web design company such as a digital agency Houston, with a lot of designing experts and dedicated developers, what you want to do is to stand out from the crowd of myriads of other web design companies. There are a lot of names competing for high rank in Google SERPs, so what do you do?
Turn to facts. The fact is that 70% of the total search involves long-tail keywords.
Let’s see what this is about and how it helps SEO.
As a matter of fact, long-tail keywords are a marvelous method to get a solid amount of organic reach, a converting one.
The Definition of Long-tail Keywords
We’ll give you an example instead of a definition- for instance, “laptops” would be a broad, headword, but “lightweight laptops with a long-lasting battery” is a long-tail keyword. As a rule of thumb, your keyword is how an average customer thinks, so the longer the keyword, the closer to the user’s intent it is, so, it will rank higher.
The One Reason You Should Use Long-tail Keywords
The philosophy behind that is these long keywords might be attracting less traffic, but the traffic it attracts is sharply focused and highly effective, due to the higher match of what the customer is searching specifically and the exact product you are offering. When this happens, the awareness-interest-decision-action sales funnel is complete, and what you might expect is a website visitor who will most likely convert.
This leads us to the point of why long-tail keywords matter: eventually, they’ll grow your business.
The Two (or Three) SEO Steps for Business Growth
- Research them by using some of the keyword search tools, such as Answer the Public. This one is also fun to explore. Another free, yet effective method is to use Google’s autofill option. It will give you a rich insight into what people are looking for in your niche.
- Write content around them. A lot of thorough content. And often.
- Wait for the surge in organic reach and conversion. You may wait for a long while, but as someone said, it’s not a race, it’s a marathon.
Going back to the example of the web design company: searching for just these three words can lead you into the forest of information that can be daunting to an average customer, whereas localizing it somehow, or explaining a bit further to pinpoint specifically what you’re looking for, can help you find it more easily.
Luckily, the Google Hummingbird update, previously dreaded by many SEO experts, is all about that: it is connecting the dots between the searched item and the finding, to ensure that it is actually the product or service you were after.
The Simple Principle
Long-tail keywords make it possible for traffic to be amassed because of this simple principle:
Innumerable people Google millions of words, phrases, and sentences, all of which revolving around your keywords. This is where the opportunity is. Optimize for the well of keywords, and lots and lots of people will visit your website.
But how do you manage to optimize these many keywords?
This idea came from Kasia Perzyńska four years ago, but it still works. So, again, the three steps:
- Research any of the topic you’d blog about
- Comments are gold. Read those below all major articles, there are plenty of them containing real (customer’s or user’s) wisdom.
- Sign up for the Gold medal answers on Quora (where the most read and commented Quorans abide)- a place where people ask and answer all that you’ve ever wanted to know.
The Reasons Why You Have to Use Long-tail Keywords in an SEO Campaign
- A smaller pool of competition, therefore, less difficult to rank for
- 2.5 times higher level of conversion than with the broad, “head” words (with conversion rate higher than 35%)
- As a matter of fact, they help your website rank for short keywords as well by generating more traffic, then ranking for niche keywords; also, others link you, so you become recognized as an authority. Google loves that.
- Niche is your thing? Use long-tail keywords if you want to swim in that sea
- SEO and blogging are inseparable. Blogging and ling-tail keywords are inseparable, as well.
- Voice search has been the thing for a while, and people naturally talk (and search) in long-tail keywords.
- Their search volume isn’t low
Hear me out:
When thinking about any strategy, especially an SEO campaign, you should think about your users.
The users online, on the other hand, are thinking in terms of doing something, learning something, or going somewhere, as Neil Patel has wisely put it.
To cover all of that, the easiest and best way to go is by blogging- it’s how you go after the ranking as well.
And to blog successfully, you need to write about things that include your brand, product, or service- that’s why you need to use long-tail keywords and create strong content around them.
Simultaneously, besides ranking higher, you are achieving something more important and sustainable- it’s trusted by both your audience and, why not, Google.
Long-tail keywords are a path to connecting to your audience.
They are cost-effective, convert easily, and are less complicated to rank for.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends
most of his time reading and writing about the current affairs in the world of information technology. When
he isn’t working, he likes going for long bike rides and walks in nature.