Are you looking for an affordable way to get the message about your business to your potential customers within a specific area? EDDM can be the right choice for you.
With EDDM, you just choose areas where you want to spread the message and get them delivered to residential households. Full service EDDM offers marketers and businesses the ability to blanket a specific zip code and mail carrier routers with their printing materials without even offering the mailing list of a certain address.
The kind of organizations or businesses that benefit the most from EDDM service is the ones relying on a local customer base. Many NGOs use EDDM for spreading their message or marketing a certain event.
Even though marketers look down on EDDM as it is a little impersonal, it is a great value in comparison with the pricing for conventional direct mail ads, particularly for smaller businesses with small marketing budgets.
As you start to get distribute your message to your potential customers, you need a good strategy. Here are a few tips that will help you get the most out of your EDDM service.
1. Set the Campaign Goal
You need to consider what you want to achieve with the EDDM. More phone calls from your prospective customers who require your service? Or visit your newly launched restaurant? Take a few minutes to understand what you wish to gain from the ads as it helps you understand if it was worth spending the money.
2. Keep the Message Bold but Simple
You have to consider the message you would like to include in the mail piece. The message should be simple and easy for people to understand yet bold enough to draw the onlooker’s attention. Also, when you are considering EDDM printing, make sure that you incorporate attractive images and graphics. Also, install a clear call to action. Do not shy away from telling your recipients what you would like them to do after they see your mail.
3. Focus on an Offer or a Benefit
One of the best ways to make sure that your potential customer visits you or call your business is to give them a discount offer. You also have the option of including coupons or providing them an offer that they can redeem when they mention that they have received the coupon in the mailer.
4. Create Interest in the Audience with Experience
You need to make your EDDM interactive for your potential customers. So, you will have to include elements, such as removable sections or scratch-off areas that they can use to get some attractive offers. It will help you make the most of your printed mailer.
5. Make It Traceable
Learning you have met your campaign goals can be a little challenging if the mail piece does not include a tracking mechanism. A specific phone number or coupon code, which is only printed on your mailer will help in tracking how many people have received the mailer and have used the offer.
What are the Requirements for Using EDDM Service?
When you are using EDDM, you will only be able to send flyers, postcards, and mail pieces. You can’t use the service for sending small letters or packages in standard envelopes.
Also, the pieces are not going to be addressed individually and it is essential to keep this in mind. However, you should not worry much about the limitations. You can get creative with your EDDM and make them stand out. By making them creative, you will easily be able to draw attention.
It is true that you can handle EDDM campaigns all by yourself if you work directly with the USPS. The process is simple. It makes sure that you don’t have to take the hassle of handling the campaign and distributing the printed materials. However, you need to make sure that you have chosen a good printing company to create marketing material. They should be able to create high-quality EDDM that can draw attention.
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