Do you know you should optimise Youtube tags because they are a ranking signal?
YouTube tags (or video tags) are nothing but phrases and words that help the YouTube algorithm to understand the video context.
They are significant and one of the ranking factors in YouTube and Google search algorithms, which can bring free YouTube views and subscribers.
They pass important information (also known as metadata) to search engines including Google and YouTube that help them to understand what your YouTube video is all about.
Therefore, consider optimising your YouTube tags as a priority. Let’s check out some best practices for YouTube tags.
Best Practices For YouTube Tags
Here are some best strategies and practices with which you can easily optimise your YouTube tags.
1. Use Target Keywords As Your First Tag
YouTube algorithm gives special attention to initial tags. Therefore, try to keep your target keyword as your first tag. The first YouTube tag must be exactly the word you are aiming to rank for.
Apart from that, you can also include other keywords in the rest of the YouTube tags.
2. Mix Your Tags Well
Your tags must be a mixture of exact keywords that you are targeting to rank and the semantic keywords that contextually describe your topic.
This mixed tag cloud helps YouTube algorithm to understand the video topic in a better way, and it ranks your video on YouTube search results accordingly.
Make multiple versions of your target keywords that conclude the same meaning.
3. Avoid Over Optimisation of Tags
A lot of YouTube content creators commits a severe mistake by over optimising YouTube tags.
Filling the tag cloud with over 12 tags is not going to help your YouTube channel. It will be a disadvantage, as it will only create difficulties for the algorithm to understand your video context.
Therefore, make sure you do not over optimise YouTube tags and become greedy to get free youtube views.
Add only about five to eight tags. That is enough for a YouTube video.
4. Limit Your Tag Length to 2-3 words
Using an ideal length for YouTube tags is the best practice to get free youtube views on the video.
Well, YouTube tags with 2-3 words work well in comparison to other tags. However, that doesn’t mean all the tags must be of the same length. All tags do work, so if you think your tag is unable to explain the context in three words, feel free to add more words.
5. Add Long Tail Keywords
You can even add one or two long-tail keywords in your YouTube tag optimisation.
This process works similar to that of Google rankings. Just like the Google algorithm, long-tail keywords help YouTube Algorithm to understand your video topic in a better way.
These were the best strategies and practices to optimise YouTube tags.
By following the above approach, not only you will get a boost in SEO rankings on YouTube and Google but will get free YouTube views, subscribers, likes, and comments.